Throughout the time-span of roughly past decade or so, Eli Pariser has been noticing a distinct change in the inner-gear system of the internet in which many social, economic, and entertainment networks rely on. What he has noticed, is that more and more of these public and social networks are participating in this "filter bubble" movement which leaves users in a sort-of digital purlieu. A filter bubble is, as Pariser puts it, "[It] is like your own personal unique universe of information that you live-in online... [but] the thing is, you don't decide what gets in". Given this situation, one may notice that by using a technique such as this, a potential amount of unseen "filtered" information will simply become edited-out by an "algorithmic gatekeeper". Whether one is doing homework, research, looking fro inspiration, or simply relaxing and being entertained, this ambiguous method of personal filtering is sure to have some sort of effect on what this person sees and does. The main idea behind this phenomenon is, for Pariser, to create the web for what it can be, rather than trapping people in a "web of one".
Pariser's speaking style, as one may have noticed already, junctions the use of these informative facts with a certain type of metaphoric stereotyping of related themes. Along with corresponding visuals that enhance the understanding of his ideas, this technique creates an interesting and enthralling theme of conversation and opens the doors of creativity for any person who may be watching and wondering, "What can I do to prevent this fate from affecting me?" Pariser's presentation was specifically put-together in a way that chronologically lays-out his ideas in a problem-possible solution-problem method which further deepens the audience's involvement and understanding on the subject. He remained calm and clear-headed throughout his entire speech, rarely pausing to think or remember an idea or topic, which greatly increased his expression of profession to the viewer. One mistake with his discussion, however, is that he merely cracked-open the door of "what can be done", possibly leaving viewers in a position to guess. A minor mistake though, considering the gravity of his well put-together presentation and his clear mental process on the topic. Overall, he presented himself and his ideas very professionally presented an idea to the world that is worth spreading without a doubt.
In the sense of the audience, what makes this discussion so riveting and so easily-relateable is the fact that most people who are watching his TED talk are targets for exposure to various search engines and social networks regularly (partially because in order to watch TED talks one must have access to some kind of technology with internet access in the first place) and these types of networks are extremely hard to miss while surfing the web. One way around this, is to simply be more accurate on a search for something in particular, for example instead of searching "news on Osama Bin Laden", search "recent events and actions leading to the death of Osama Bin Laden". This will eliminate the ability of these various algorithms to "personalize" your search due to a lack in misinterpretation of what the user is looking for. As well as being very easy to do, this technique is something that anyone who uses the internet can do. Another option exists, however, for those who refuse to be forced into a highly technical and specific slump, and that is to stray away from the traditional method of internet search engines (Google, yahoo, Bing, etc.) and move over to a lesser-known search engine, otherwise known as your "vortex", as described in this video, to think and know exactly what needs to search for. Once a clear knowledge is known as to what needs to be searched for, all that person would need to do is search it, and then filter through results a little to find what they are looking for. Either way one chooses to search the web, they will find themselves breaking past the box of "personalized results" and into the vicinity of what matters to them.
http://www.youtube.com/watch?v=RkxfOY0_BZc *Abraham Hicks - The Most Powerful Search Engine*
Pariser's speaking style, as one may have noticed already, junctions the use of these informative facts with a certain type of metaphoric stereotyping of related themes. Along with corresponding visuals that enhance the understanding of his ideas, this technique creates an interesting and enthralling theme of conversation and opens the doors of creativity for any person who may be watching and wondering, "What can I do to prevent this fate from affecting me?" Pariser's presentation was specifically put-together in a way that chronologically lays-out his ideas in a problem-possible solution-problem method which further deepens the audience's involvement and understanding on the subject. He remained calm and clear-headed throughout his entire speech, rarely pausing to think or remember an idea or topic, which greatly increased his expression of profession to the viewer. One mistake with his discussion, however, is that he merely cracked-open the door of "what can be done", possibly leaving viewers in a position to guess. A minor mistake though, considering the gravity of his well put-together presentation and his clear mental process on the topic. Overall, he presented himself and his ideas very professionally presented an idea to the world that is worth spreading without a doubt.
In the sense of the audience, what makes this discussion so riveting and so easily-relateable is the fact that most people who are watching his TED talk are targets for exposure to various search engines and social networks regularly (partially because in order to watch TED talks one must have access to some kind of technology with internet access in the first place) and these types of networks are extremely hard to miss while surfing the web. One way around this, is to simply be more accurate on a search for something in particular, for example instead of searching "news on Osama Bin Laden", search "recent events and actions leading to the death of Osama Bin Laden". This will eliminate the ability of these various algorithms to "personalize" your search due to a lack in misinterpretation of what the user is looking for. As well as being very easy to do, this technique is something that anyone who uses the internet can do. Another option exists, however, for those who refuse to be forced into a highly technical and specific slump, and that is to stray away from the traditional method of internet search engines (Google, yahoo, Bing, etc.) and move over to a lesser-known search engine, otherwise known as your "vortex", as described in this video, to think and know exactly what needs to search for. Once a clear knowledge is known as to what needs to be searched for, all that person would need to do is search it, and then filter through results a little to find what they are looking for. Either way one chooses to search the web, they will find themselves breaking past the box of "personalized results" and into the vicinity of what matters to them.
http://www.youtube.com/watch?v=RkxfOY0_BZc *Abraham Hicks - The Most Powerful Search Engine*
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